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Post by account_disabled on Dec 10, 2023 11:24:20 GMT
Another fundamental indicator for measuring ROI is the increase in leads , with a breakdown by source. Between these: Brand awareness generates direct contacts (forms, phone calls); Publishing white papers and gated content drives demand; The blog articles lead to requests for information or download insights via CTA (Call to Action); Advertising campaigns can be set up aimed at direct. Lead generation or the sponsorship of gated content, which however goes beyond the concept of inbound marketing. In other words, therefore, according to this precious indicator, the project is Job Function Email List working when the database is populated with leads and allows marketing to evaluate whether they are on-target or not, hence the entire nurturing activity. Another excellent indication is the presence of a profitable synergy. Between the marketing team and the sales team. This happens when information generated by one team is actively used by the other. The synergy must be two-way: sales must exploit marketing indications to maximize the effectiveness of their actions and then, possibly, transfer contacts not yet interested back to marketing to carry out personalized nurturing. These are just a few examples, but they give you the idea.
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